Help you evaluate

How to know what to trust

It is important for health information to come from a trusted source. The following tips and questions will help you be critical and more confident when evaluating health information sources.

WHO provides the information?
WHO manages the website?

  • The person or group responsible for the website should be clearly indicated and easy to identify in the “About Us” section.
  • Health information on the internet can be published by the government, non-profit organizations, patient associations, professional organizations, commercial organizations or individuals.
  • The web address provides more clues. Government websites end in .gov. University and other educational institutions usually end with .edu. Web addresses with .org or .com may be trustworthy but check to make sure. The ending .ca is simply a country code. It means the website was registered by a Canadian corporation, organization, or citizen.
  • Look for information provided by the governments, trustworthy health organizations (hospitals), universities or libraries.
  • Look for the authors. Do they work in recognized institutions? Are they experts on the subject? Can you trust them?
  • Beware of websites where you cannot clearly identify the author and the website publisher, and where there is no way to contact them.

WHAT information is presented?

  • Information should be based on facts (objective) and easy to check (based on research evidence).
  • Opinions should be clearly presented as opinions, distinguished from facts.
  • Be critical and compare the information from several websites. Trustworthy information will be similar across many sources.
  • Look for health information that is based on scientific research evidence or professional (medical) training and experience.
  • Beware of websites promoting “nontoxic,” “natural,” “holistic,” or “miraculous” treatments.
  • Beware of extreme statements such as “everyone should take…”, “this treatment is always effective against…” and sensational writing styles (with many exclamation points).

WHERE is the information from?

  • Information based on medical research and approved by health organizations is trustworthy.
  • The website should specify how information is selected and reviewed before being added to the website.
  • Look for references to original research studies published in scientific journals.
  • Look for information about the editorial process, selection or review policy. It should be in the “About Us” section.
  • Beware when the information is based on only one study.
  • Beware when the authors do not include any references.
  • Beware of websites that do not describe how the information on the website is selected and validated (the editorial process is not described).

WHY is the website there, for what purpose?

  • Websites may provide health information for the public or health professionals.
  • Commercial companies may sponsor websites to sell products or services.
  • Look for health information that is clear and easy to understand.
  • Look for who funds the website. Is the website funded by public funds, donations or commercial advertising? Advertisements should be labeled as “Advertisement” or “From our Sponsor.”
  • Beware if the website recommends a specific drug or intervention, which is also advertised on the website (conflict of interest).
  • Beware if you are asked to buy or pay for something.
  • Beware of websites that ask for your personal information. Do not share personal information until you understand why and how it will be used.

WHEN is the information from?
WHEN was the website last updated?

  • Health information can change as new knowledge is discovered. It is important for health information to be current.
  • The website itself may be out of date and not regularly updated.
  • Look for when the information was written, posted or revised.
  • Look for the website update date, usually found at the bottom of the page.
  • Beware if links to other sources do not work. This is another indication that the website is not maintained up to date.

These tips are developed for evaluating health information websites.

They can also help in evaluating information from social media, newspapers, and books.

Don’t forget to visit our page with tutorials on how and why to be critical about information online.

More help

Here are some additional tips to help you evaluate the health information you find.

HONcode certification

Some health information websites have the HONcode certification, showing their intent to offer objective quality health information. Health on the Net (HON) Foundation (https://www.hon.ch/en/) is an independent non-governmental organization that established the HONcode (https://www.hon.ch/HONcode/Patients/intro.html).

Look for the HON logo at the bottom of the webpage and click on it to ensure that the site is truly certified.

Want to know more? Check the sources.

Health information websites should describe where their information comes from (for example, scientific research published in medical journals). Here are some tools to help you follow up on the sources.

The information found on this website is for informational purposes and is not intended to replace the advice of a health professional. For your specific health care needs, consult a doctor or another health professional.

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